About us
Nilima Gupta the founder of simmpliethnicc has always been passionate about Designing and always believe in economic empowerment of women and artisans. Under simmpliethnicc she would be able provide them more work and better design according to the demand. This would also help environment by preserving eco-friendly, sustainable traditional fashion for contemporary modern go getters.
my story
Ever since I was 10 years old, I’ve been deeply passionate about fashion. My journey began with sewing and creating unique pieces using old fabrics, a skill I learned from a kind neighborhood teacher. I used to design clothes for my older sisters, myself, and even our neighbors. As I honed my craft, I became the go-to person for family and friends, advising them on both the fashion and construction of clothing.
After completing my post-graduation and getting married, I decided to pursue my passion more formally, diving into fashion designing. To refine my skills, I worked at an export house for 4 years, where I gained invaluable technical knowledge and experience in the garment industry.
Although life became busier with family commitments and raising my son, my passion for fashion never left me. To keep my creativity alive, I constantly updated myself with new fabrics and stayed engaged by designing clothes for myself. This desire to create never wavered; in fact, it only grew stronger.
I’ve always dreamt of creating a brand—one that reflects my lifelong dedication to fashion and fulfills my need to constantly innovate and update my style. Now, I’m ready to bring that dream to life.